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3 Things You Need to Know About The Google Index

Aligning your business with Google for top performing results is something many a business owner will struggle with. There are so many misconceptions about Google updates and how it affects webmasters, entrepreneurs, and the likes, that it’s overwhelming to even contemplate the issues.
Yet, it’s that curse of necessity that you have to investigate at some point. It’s more than curiosity too, it’s essential to understand the search giant, as they are the world dominator at making and breaking businesses online.
You have to ensure that you aren’t at the mercy of that breaking point in any of the updates released and there are ways you can go about that.
An analysis of search misconception and bullet-proof suggestions
1) Know about duplicate content
The worst thing for any website to do is claim the work of another author and post it to his or her website. There is such a thing as a DMCA takedown notice and search engines must comply with them.
You’ve heard of copyright, right?
What about copyright infringement?
Those are things that can lead to legal action being taken against a website owner. When an author sees that their copyright material has been infringed, they are within their rights to demand it be taken down.
Obviously, if you were to be handling a great deal of complaints in your business about others using your material, and not giving credit, you’d want to address the issue to get back to doing what makes your venture profitable and not eating into unnecessary overheads.
That’s pretty much what the duplicate content penalty is about, fairness. The first site to have their content indexed has priority listings. Secondary publications appearing elsewhere should be properly cited to reflect the original source.
This is how you get blog posts indexed in a news feed, because the blogger is covering a hot topic in the news, from a bloggers perspective by adding their own commentary to the event, while citing the original news sources.
That’s done in your HTML. Within WordPress website there’s a “blockquote” tab that will do the coding for you.
The duplicate content will not affect websites who are authoring their own content with originality. Its sole purpose is to give credit where credit is due.
It stops the same content from filling up the front page of a Google search result. They provide options to Googlers. Not a sole source for one piece of information.
Without originality, you can find it difficult to get your pages and posts indexed, let alone showing in the results pages.
Content marketing strategies
2) Valuable orientated and not aggregated
In the older times past, it used to be that if your latest blog post didn’t show up in search, the author could submit a social bookmark in Reddit or some similar site, perhaps a tonne of bookmarking sites, and those social bookmarks would be indexed.
The problem there is that when a user clicks on a social bookmark, they get an aggregated summary of the information, and have to click again to reach the final destination.
Not the best user-experience. So the value orientated factor comes into play with your content. This is factored into with your internal linking. To avoid the first advice above of duplication, as a rule of thumb if you’ve already covered a topic on your site, link over to it.
Likewise, if you have a credible source of information, such as a Wikipedia page, place a link over to that.
An easy way to remember the value rule is that the less filler there is, the better a user experience.
The content should be engaging, and when something could be doing with further expansion, link over to where that information can be found. When you’ve got your visitors engaged, continue to retain that engagement.
3) Post panda world is universal search
The next time you run a Google search, look at the top navigation. You have plenty of options:
• Youtube Video
• Blog
• News
• Maps
• Images
• + many more
All of these are areas that your blog can bring traffic from. The blog search is applicable to blogs that update daily, which gets you indexed faster. The YouTube results often show in organic listings results pages too. It’s also not unheard of to see traffic coming to your site from a Google image search.
What this means for your business is that you can take advantage of universal search. Whenever you have your content published, it can be transcribed into audio, presentations, curate it into a Press Release, and have it listed on the news search page.
The top SERPS often have a number of channels they can be found on. Video, social media, images, discussion threads, blog feeds, etc.
The wider your reach is online, the more visible you are. As obvious as that sounds, the key to successful content marketing is to focus on expanding your content reach, and not placing too heavy an emphasis on the search algorithm updates.
If you are contributing value to build your business, you’re pretty much safe.
Innocent bystanders can be caught in the crossfire though, but it is usually a simple solution to rectify. Search giants and entrepreneurs have the same approach to their content and online business.
The best experience for every prospect finding them, and then building a lasting relationship with each customer.
If any company knows this… it is Google, as they demonstrate consistently by holding the lion of market share against any rival.
Don’t fight the power.
Join it with the same mindset of creating value to readers and you will see results.
Image courtesy of tiramisustudio at FreeDigitalPhotos.net
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