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Are You Fed Up With Stagnant Sales?

Let’s be real for a minute here. Stagnant sales can happen because of economical factors. They can also result from a lack of engagement with your target customers. If you reach your customers consistently with a hard-hitting sales page, you are going to struggle at increasing your sales volume.
That’s fine if you’re a service provider where you have to limit the number of clients you work with. However, if you’re an Amazon retailer, or store owner on the high street trying to progress in the world of e-commerce, you need to capture your audience online, engage with them, build trust, and give them a reason to do business with you.
Are you ready for the simplest tweak you can make to your marketing that will drive your sales?
Value-add
That’s it and it’s done through content creation and promotion. Whatever product you have, you can educate consumers with a how-to guide for getting the most out of your product, or providing value-add content on your blog, through your social media pages, and in your press release distributions.
The thing to remember is when people search for something online, they are searching for one of three reasons:
‌1) Product comparisons
‌2) Product reviews
‌3) Purchase validation
For all three of those reasons, you can provide the solution.
Whatever your product, you will have competition. You can either differentiate your product by explaining in a comparison blog post about what you do differently.
Product reviews are not something you can directly do, but you can influence the reviews that appear online by providing top-notch customer service.
A good way to control your reviews is to keep on top of customer service. People will be happy to buy products that lack some features, provided it’s backed up by a quality customer service experience; perhaps having access to a real person telephone support helpline, or direct access to an online customer help desk. The important thing is that whenever a customer makes a buying decision, they are not left cold feeling abandoned after the initial purchase.

Customer Service

Follow up communications and encourage customers to ask questions, ask for assistance, or anything they like. Just be sure they know you take customer service seriously.
The other way you can do this is by being active in your content creation. Having a blog allows you to build a community, which essentially can become a vibrant fan base for all your customers with one thing in common. They are all your customers or a hub for people arriving to discuss things with your existing customers. Essentially, you get to leverage brand ambassadors, people who know your product inventory, what each one does, and what it doesn’t. A recommendation from a customer has much more weight to it than any message from your sales team.
For purchase validation purposes, that one’s simple. Often people have this on their mind and don’t even know it. They know they want to buy something but they aren’t sure the cost can be justified. In that case, all you can do is provide the benefits, and of course the simplest solution is the money back guarantee.
If the product doesn’t deliver what you’d expect, we’ll refund the money. We take the risk so you don’t have to – that sort of thing.
To know what your customers need from your company to help you ramp up sales volume you need to hear from them. That’s what you can do with content. Blog post updates, social media updates, and newsletters.
Any way you can engage with your readers gives you ample opportunity to understand them more. The more you know your customers, the more likely it is you’ll be able to take your knowledge and incorporate more compelling content to capture your audience, engage with them, and have them tell you what you need to secure more sales.
Audience insight is essential to driving sales, and one of the most effective ways you can leverage this into your business is through a combination of value-add blog post content, followed up by engagement on social media channels.
If you’re not on social media, or struggling to see results from your current campaigns, there could be something amiss in your content creation and promotion strategies. At TopNotchContent.co.uk, we create compelling content for a variety of audiences, grow social engagement and help businesses grow online. To find out if we’d be a good match for your business, you only have to ask.

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