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Our Blog

The Advanced Approached to Business Blogging with Factual Data

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Anyone can create and update a blog. It doesn’t mean it’s going to be read though, nor does it mean it’s going to have any profound impact on the people who read it. To provide content with substance to your readers, you need to be putting value out. Something that’s not so easy to do […]

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The Missing Ingredient Of Low Traffic Blogs

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By now, you’ll have heard that blogging’s great for business. Well, it’s supposed to be. Until you try it, only to find that it’s been a waste of time, nobody read the content, nothing happened, and you’re left with about twenty blog posts and not one single hit on your analytics dashboard. You’ve a problem. […]

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The Metrics Worth Measuring For Content Marketing Success

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There’s a lot to be said for analytics but over analysing them is a tedious task and it could be said that it’s a pointless exercise if you’re measuring the wrong metrics. The metrics you measure depends on your focus. If you’re focused on search engine optimisation, you’ll be paying more attention to your referral […]

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3 Ways To Make Your Evergreen Blog Posts Popular

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For those of you first learning about the term evergreen content, here’s what it is: Evergreen content is relevant information to readers new and old. People discovering the content six months after you publish it, still find at as useful as those who read it the same day you published it. It lasts! And that’s […]

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The 8 Stages Of Creating Sensational Content

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Dave’s a man with a plan to cut his ad spend, boost his revenue and increase engagement along the way. Content marketing is the words he hears whispered in all the business hubs; he looks at various platform options and decides he’s on his own. It’s just too darned expensive! Do you feel that way […]

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Creative Ways To Make Your Testimonials Work Better

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These days, it’s rare to find any product or service sold online without the use of customer testimonials. They are everywhere and for good reason. They boost conversion! Now, I don’t know about you, but I’m guilty of glancing over testimonials without actually looking for the key information to extract from each. The thing with […]

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Why Professional Writing Applies To Networking Too

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Here’s a service I don’t have and I don’t think anyone is doing it nor ever will because of the personal nature of it. That said, it’s likely possible to have some sample templates created that can be easily customised to do whatever you need your material to do. Networking online is an essential part […]

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Why Your Blog Needs An Editorial Calendar

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Every successful blog online has a core strategy going on behind the scenes. The larger the blog is, the longer the editorial calendar will be. If you’ve tried your hand at guest blogging, editorial calendars are likely why your pitches went unnoticed. It’s not uncommon for blogs and magazines with a large readership to be […]

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5 Mistakes With Content Marketing That’s Causing Your Traffic To Trickle

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Being involved in social media marketing allows me to see early on what businesses are doing wrong in their content marketing. It’s hindering growth rather than increasing their audience size. In this quick post, I’m just going to flat out tell you what to do about engagement to grow your audience. Mistake 1: Writing to […]

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Why Your Content Doesn’t Engage Your Readers

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Read anything about content marketing and you’ll see that engagement is everything. Well, it’s not exactly but it’s what you need to get your readers into your sales funnel. Speaking of sales funnels, you don’t need to create one to have one. A sales funnel happens automatically when you start any business. It’s as simple […]

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