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Our Blog

Are You Spending Your Advertising Revenue In the Wrong Places?

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For those investing revenue into advertising, you’re getting on people’s nerves. People do not like interruption based advertising. Nor are they in love with being tracked online with DoubleClick Dart cookies. What gets people more is when they install a browser plugin to block ads, is when they discover that the big boys are paying […]

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B2B Vs B2C Content and How it Affects Your Hiring Decision

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Every business owner has at one point considered content marketing, maybe even took a swing at implementing a campaign. At the very least, you may have explored the options to get visibility online. Offline to online is as easy as putting up a website. Marketing that is another aspect completely but it needs done or […]

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How To Stop Being Boring On Social Media

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How boring are your social media pages? Be honest with yourself. When you scan the pages of others, you’re likely internally analysing the content. Scan your news feed and give no attention to the vast majority of noise polluting your feeds. Stop to think for a second about the noise you’re putting out. You will […]

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5 Warning Signs Your Traffic Stats Are Heading For A Steep Decline

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No matter what your niche, you need traffic for your website to perform; the only way you’re going to make that a reality is to load it up with content. Don’t, whatever you do, make the mistake of thinking that any old content will do. It most certainly will not. Have you ever watched an […]

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Are You Fed Up With Stagnant Sales?

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Let’s be real for a minute here. Stagnant sales can happen because of economical factors. They can also result from a lack of engagement with your target customers. If you reach your customers consistently with a hard-hitting sales page, you are going to struggle at increasing your sales volume. That’s fine if you’re a service […]

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The 3 Components You Need To Get Your Business Blog Thriving

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Content marketing should be a mandatory requirement to all business plans. The fact is that if your business isn’t online now, it’s only a matter time before you need to take the plunge. Right now, chances are you don’t have a clue about how to take your business online, and if you already have, how’s […]

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How To Put An Offline Business Online And Why

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It doesn’t matter what industry, niche or even sub-niche you operate within, if you aren’t online, you’re business is dying a slow death. And no, a business page on Facebook is not going to cut it. Operating from a small office, you have limited business. When you reach your production capacity, you need to hire […]

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5 Steps To Get Clients Coming To You

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For the small independent trader with limited time, the marketing is often put on the backburner. Running a business independently is even more hassle when you’ve a family life to double it with. There are more people than you might imagine in that situation where they are trying to balance their business responsibilities, alongside raising […]

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Using A Business Blog As A Lead Magnet

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Copywriting is used to increase your sales opportunities, but there’s an even more powerful form of writing that goes hand in hand with superb copywriting. That’s the connectable writing style, done in second and/or third person. First person style should only be used for press releases and it is a requirement for publication. All other […]

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Using Inbound Marketing To Fuel Your Company Growth

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It really doesn’t matter which business you’re in. You could be cleaning swimming pools, or refurbishing snooker tables. The truth is that inbound marketing will work for you. You just need to give it time. All too often, small businesses limit their growth potential, because the company director or the sole trader is the person […]

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