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Conjure Emotions And Command Attention With Power Words In Your Content

We all know there are benefits to be had by adding a blog to a business website. First up, there’s the freshness from updated content that keeps the search engine crawlers on the website, giving them a range of choices to select as the best match to people searching their huge database of web content.

The more top-notch content you have on your site, the more terms you can have your site listed in the search results page for.

To some, that’s an achievement in itself. They sit back happy with the results of a top ranking page in organic search listings.

That is not going to cut it though, because amidst your listing, are nine others on the front page, in addition to the sponsored advertisements.

You’re now left with a listing competing for attention, and the only way to win that fight is by harnessing the copywriting talent of “power words” to captivate emotions, grabbing the reader’s attention and leave them with no other option but to click on your listing and land on the awesome content you’ve posted.

In a competitive digital world, especially in search listings, your choice of words determines the success of your website.

Some people make the mistake of solely using keyword research to focus their content around.

That’s old school, and with so many people still adopting the old school SEO philosophy, there’s ample room to swing the errors to your advantage, and swipe the potential traffic from right under your competitors.


Even a number three listing can demand more traffic than the top two organic results, and leave the top bidding PPC advertisers in bouts of lust over the compelling nature of your own FREE listing.

All it takes is an optimised title, sprinkled with luring words to command an emotional response from readers.

The words that work best are known in the copywriting kingdom as power words. They’re words that conjure emotions, and that’s why they’re powerful. When someone reads a power word – they feel something. The words you use can be used for good or evil. How you use it is up to you (obviously we’re advising that you do no evil) but they will always demand attention.

The best are always captivating!

The one place to look for the best ideas that work is right on the front cover of magazines in the supermarkets.

Sure, you’re going to see a lot of the “best” in the titles, you’ll even see many with “sexy”, using sex appeal to lure readers into buying the publications. Plenty of research will go into every print magazine, with the front-page titles being analysed to discover the true eye grabbing, attention pulling, and profit generating headlines that’s been used, and then they’ll be replicated to produce more of the same results.

Digital publishing is now just as competitive as those magazine shelves in stores up and down the country.

The popularity of digital publishing

Competitive businesses know this, and savvy SMBs are catching onto it too.

However; not nearly as many are using it to their full advantage. An experienced UK content writer knows just how important it is to firstly; command the attention of the target readership, and then use the same style of writing to retain their attention.

How’s it achieved?

It starts with a headline, inserting maximum emotional boosters, which believe it or not, can work even if it is only the one power word.

Example – Saga

The Saga of ____

Look how effective the Facebook gaming phenomenon has done with the Farm Heroes Saga, Candy Crush Saga, and Pet Rescue Saga.

What does Saga actually mean?

• Adventure

• Chronicle

• Narrative

… A story basically

If you’ve played the game, you’ll know the title makes sense. If not, the gist of it is that as the player progresses through the varying levels in each game, the end of the level is attached with a story. Saga is the word to describe the game intention.

The word story wouldn’t spark nearly as much interest though. To some, those titles (game titles in the example used) are just that – a title with no meaning behind them.

For copywriters, content creators, and digital publishers, words mean so much more. They’re powerful motivators, with thought behind every word, and the strategic placement of those words throughout the content.

In essence, if you’re competing for the attention of readership, sprinkle your content with power words, and begin to conjure emotions, engage and connect with your readers, and you’ll soon be coming out on top of anyone trying to compete with you.

The right words, in the right place can take you from being the competitor to being the competition. That’s going to make a huge impact on your marketing reach.

That is the awesome power of “power words” and you can harness them for an unfair advantage over your competitors, and take your content up a notch or just completely magnify your presence across the web.

How far you take your reach online will be determined by the power of the words you use in your content creation. Connecting with your target audience begins by captivating headlines, following through with content that’s engaging enough to retain reader attention and connect with readers to build a loyal following online.

Take your business to a dizzying level of success by harnessing power words in your content creation.

Image courtesy of franky242 at

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