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Deciphering Twitter Jargon

We are now over a month into 2015 and you probably hit the ground running like a lot of people do in the New Year.
Perhaps you have decided that this is the year that you will finally get that business you have long dreamed of, off the ground.
You already have an amazingly brilliant idea, and have probably already created a website to deliver it to your audience or as they like to call it, ‘your tribe’, or ‘your niche market’.
But, just how do you find your people? Well, simply put, you have to learn to market efficiently.
Social media is everywhere nowadays, from Twitter to Facebook, from Pinterest to LinkedIn, and many, many more platforms. The list really does go on and on.
Each platform has slightly different selling points, each deliver a slightly different ‘social’ experience between you and your tribe.
For a novice, it can be completely daunting and bewildering to know where to start.
That’s where I can help. Alongside Facebook, Twitter is probably one of the largest of all the social platforms, and so really one that you can’t ignore. It has many benefits, not least it’s ‘real time connections’, and the lasting contacts that can be made.
Successful social media marketing
If you are going to use Twitter then there are some basics that you should be aware of that will help you to use it effectively.
I shall assume that you have already set yourself up with an account on Twitter. If not then head on over and walk yourself through the set up process. It really is very simple.
Once you are in, then there is some basic terminology or jargon, for you to understand:
1. Tweets – a single update of 140 characters. Within this tweet you can use:
2. @ to mention other users and to alert them to your tweet.
3. #hashtags to tag your tweet into specific topics.
4. Retweet – is the most commonly used tool within Twitter, and helps you to build more status with your followers by sharing interesting and relevant information. You can retweet in one of two ways:
5. Automatically – simply hit retweet and it will copy to your feed without you having to comment.
6. Manual retweeting – copy and paste the tweet into your own text box. As long as you stay within the 140 characters, you can also add a comment of your own. Make sure that you credit the original tweeter as it is considered poor etiquette not to.
Make your updates short and interesting. You are using this platform to boost your business profile, so nobody really wants to hear all about your weekend, unless it is relevant to what you do of course.
You will obviously need to find followers, and there are several ways in which you can do this. From your own page you can:
1. Use the ‘find friends’ tab to connect with people that you already know from your AOL, Hotmail, MSN and Yahoo accounts.
2. Use the ‘who to follow’ suggestions, to find people with similar interests.
3. Type in a relevant search in the search box to bring up people associated with that search.
Once you get the hang of it, you will find Twitter to be a useful part of your marketing mix.
If you feel overwhelmed with where to start then take advantage of My One Week Free Trial and let me do it for you.
Image courtesy of smarnad at FreeDigitalPhotos.net

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