Contact Me: 07967 549 070

info@topnotchcontent.co.uk

Get Content Written That Won’t Be Eaten Alive By Panda

If you’ve been involved in SEO for any length of time, you’ll be aware of the recent Google algorithm updates.
• Panda
• Penguin
• Phantom
• Above the Fold
… And every other update that comes along.
These are only touching on the updates Google rollout, and the only reason they’re in the spotlight is because they’re targeted to hit a multitude of search queries all at the one time (That’s not touching on the 200+ annual updates that we don’t know the specifics on).
Why would a company the size of Google hit businesses this hard?
I mean, these updates could crush a business caught in the cross fire, potentially driving the firm out of business permanently. That is if a recovery isn’t put in place pretty fast.
Truth be told, when businesses are ranking in Google, enough to be hit by any of the major updates, they are usually making plenty of money. Approximately 70% of a top search query rankings can bring plenty of traffic in from Google searchers, adding plenty of profit to the bottom line revenue of business owners.
That’s why there’s strategic SEO firms preying on large businesses to sell an array of proclaimed SEO services. Some will work, while others will go directly against the TOS of Google services. Do that and you will face the wrath of the almighty G. Regardless whether it was something you did yourself or if a hired gun did it for you, the website owner faces losing out.
In order to rank you need to know the zookeepers, employed by Google to defend their search algorithms.
Meet the Panda
The Google Panda algorithm is now in its third year. It’s worthy to note that these updates usually hit the same sites repeatedly if the right changes aren’t made to the site, when the updates first hit the website in question.
That’s because most sites rectify just enough of the problem to pass the threshold, when there’s usually multiple issues that are eventually hit on the next algorithmic update.
Mostly, low quality content, thin pages, doorway pages, keyword stuffed, or an over optimised backlinking strategy that has nothing to do with your onsite factors (Penguin).
When you know that your content is Panda compatible, you can focus on the Penguin aspect that’s probably hit the site, if your rankings plummet. That’s to do with your link diversity. This is an issue that pertains to the incoming links to your site, which you shouldn’t be manually doing anyway as it is a breach of Google TOS.
Backlinks for the purpose of search engines are meant to act as a vote of trust that people endorse the site they’ve visited. That should happen naturally. If a site gets 20 views per day, with 50 people linking to it, then you are going to have an issue, as it could flag as unnatural link.
Content must be top notch to get people voting your site up the rankings
One example of when things went wrong is when article directory sites were hit which were mostly used for marketing purposes, and filled with filler content, focused solely on getting links back to a website. Many an SEO service relied on these sites for link building purposes.
That was back in 2011 though, and things have progressed a lot from then. That’s the year the entire landscape of SEO changed.
The farmer update rolled out around February 2011, targeting mainly article directories, removing thin content from the search index, losing a bulk of organic search traffic. The impact of that rollout affected around 12% of search queries globally.
You’d think that would be enough for SEOs to revamp how they do business, but no. The link manipulation continued, and Google fought back with the Panda, the first appointed zookeeper, keeping trash out the search engine rankings. This for some was a blessing, whereas for others it wreaked utter chaos into their SEO campaigns.
Due to the number of algorithmic factors that go into search algorithms, it can be difficult to know which one factor has impacted your results, or if there’s multiple issues on your site as a whole.
The entire purpose of search algorithms is not there to make it difficult for small business owners. Google is a business themselves. They need to keep searchers using their browsers, and to do that they need quality results.
That means your site is constantly tested, with every crawl that happens:
• Do you have quality content on your website?
• Are you getting comments on blog posts?
• Are people sharing your content via social media?
• Are people engaging on your site, by clicking around?
• Or do you have a high bounce rate?
These are just some of the things you should be asking about your site, and it’s also the reason you need to know your website analytics. The data in your analytics account holds the key to knowing if your website content is in compliance with Google, or if you’re sitting in a grey area about to be Panda Pounded.

The Google Panda algorithm

The issues that will cause Panda to stop your content ranking
Your content!
That’s it in a nutshell. While there’s more to ranking your website than your on page stuff, there is no point analysing off page SEO, without it being completed correctly on your site in the first place.
Panda friendly content is a web page that provides useful, informative and reader friendly content to your visitor.
To help identify that, the words on your page are analysed. That’s a measure of the amount of times your keyword phrase is used. If it’s used too many times, you’re over optimised. Keyword stuffing is the SEO term for that.
The right way to get your content properly optimised is to have the content written naturally. There’s a magnitude of ways to say things, and that’s what your writing should be like, as though you’re writing in spoken word, speaking to your readers. Informing them of whatever your specialist subject matter is.
That is not done with 3% of your content focusing on fitting one keyword phrase into your page. That’s an obvious factor and it’ll automatically flag with Panda, and potentially stop it being indexed, let alone ranking.
For those of you with a small business, using SEO to rank for a local city query, you’ve an even bigger concern, if you’re employing an SEO agency to optimize your pages.
There’s a factor in the Google Panda update that takes into account doorway pages. These are both on your own domain, and outer domains linking your content together on the web. It is Panda and Penguin working to reduce the amount of doorway pages Google sends visitors too.
If you don’t know what a doorway page is, it’s pretty much the same content, rewritten to focus on different search queries. No benefit to the user and hogs space in search engines unnecessarily.
An example:
Bakery in Frankley, Birmingham – For optimisation purposes, you need to think of the user intent. If a user searches for a bakery in Frankley Birmingham, they only need to find that information on one page.
Therefore, it’s useless to have pages for Birmingham Bakery Frankley and Bakers Covering Frankley in Birmingham.
A site like that would only need to have a homepage maybe explaining about the company, a secondary page to contact, a third page perhaps with a menu, maybe a fourth with delivery options if that were applicable to the business.
For user engagement, that can be achieved on a blog, and that would not target the same search terms on the posts. If they did, they would be doorway pages and would take a knock on effect across the entire domain, so any previous results would be in vain, as the site would be penalised.
Small business SEO writing can be simple, or it can be complicated if you make it that way. The key to succeeding is user engagement, and that’s what Top Notch Content thrives on, providing small business with Panda friendly content that passes the threshold every time.
No over optimising involved, just the content that keeps your website visitors engaged with you and those visitors will help keep the Panda at bay.
Image courtesy of tiverylucky at FreeDigitalPhotos.net

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>