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The 8 Stages Of Creating Sensational Content

Dave’s a man with a plan to cut his ad spend, boost his revenue and increase engagement along the way.
Content marketing is the words he hears whispered in all the business hubs; he looks at various platform options and decides he’s on his own.
It’s just too darned expensive!
Do you feel that way about content marketing?
Maybe your lead costs are spiking beyond control?
Take back control with this…
The 8 step execution strategy for creating epic content
How To Create Sensational Content
1. Start with thorough research
You can’t write a single word without an idea. You don’t have to be original with your ideas but you do have to be better. A simple way to keep on top of current hot topics is to use the Google Advanced Search.
Google.com/advanced_search
You can do a boatload of stuff in there.
Get exact keyword matches for your niche. Narrow the results to published within the last day, the week, month and if you’re still getting vague results, go back and change it to the entire year.
If you want to know what’s ticking your audiences boxes to get social shares, put numbers in the number range field. Your search operator will look 100..5000 which will show you the results with a minimum 100 on the page. That’s usually social shares, but it can also be comments, although that is rare.
You’ll find the bigger players in your niche are on that first page listing because they’ll be creating content frequently. Usually from contributors and not an in-house team of experts.
Follow the contributors who write in your niche, get familiar with them, share their content, develop a working relationship with them. Because one of these days, they’ll be turning to you to be an expert source for their contributions.
2. Create a list of names and top blogs
Don’t skip this part because even poor content with an amazing headline will still get shared. People don’t read your entire body copy unless it’s sensationally engaging.
What most do is see the title, think great – that’s perfect for my audience and since they need content to share with their followers, they’ll click share.
That’s in no way insinuating to go out pushing poor content. Don’t do that. Just know that your title and opening is the most important contributor to your social media metrics.
Following these top blogs will give you an endless stream of content ideas to fill your editorial calendar up with.
Use both your contributors following list and the top blogs to keep yourself in the informational cycle.
Use web services like Evernote or even Pinterest boards to create a list of sources you can use in your content.
The more research you have the better. You won’t use them all but you will use some as a spring board for your own content.
3. The outline doesn’t matter
When you know what you want to say, just draft an outline. The fastest way I know is bullet point format.
If you strip away everything on this post you’re reading, you’ll be left with eight bullet points.
That’s a barebones outline.
Fill that out, then go back and put a few paragraphs of content beside each bullet.
You won’t believe the gobbledygook you create, but it’s a starting point. You could have 2000 words or more and when you flesh out what you need to, you’ll find at least a 500-word gem of a post in there.
Epic content takes a lot of editing. In fact, it’s not even editing. It’s mostly deleting because the first draft is always rubbish. Ask any writer and they’ll tell you the same. There’s never an epic first draft.
4. Meet the incubation period
Once you have a rubbish draft mocked up… Then you let it simmer. Don’t do anything with it. Don’t even read it. Close your word processor down. Go do something else. Take the dog out, make a coffee, or start another piece such as drafting your social media updates to promote it, or some draft emails to be used for outreach with any of the sources you’re citing in the content.
5. Step into the power word edit stage
When you return to your draft, clean it up first for spelling errors, grammar etc. Then sprinkle in some epic verbs and power words to captivate your audience.
If you don’t have a list, swipe them from…
http://coschedule.com/headline-power-words
https://blog.bufferapp.com/words-and-phrases-that-convert-ultimate-list
https://smartblogger.com/power-words/
Really – go right ahead and swipe them. They won’t mind you using them and they’ll appreciate it even more if you share them. That’s content marketing in action right there. Actionable content.
6. Open with the story telling aspect
Every content marketer knows the importance of storytelling. Problem is, they feel they don’t have a story to tell.
If that’s the case. Make one up. I’m Steve. I don’t know Dave. This post opened up with Dave and before you knew it, you were hit with a sub-headline powerful enough to keep you here.
Dave’s completely fictional yet he lured you in!
7. The headline tweak
The headline should be the part you spend the longest time on. It’s the most important aspect of your content as it determines whether people will be enticed enough to click through and read what you wrote.
Grab yourself a free copy of Headline Hacks by Jon Morrow. I don’t think there’s a copywriter anywhere without a copy of this swipe file.
8. The conclusion
Every story has an ending. For yours, you want your ending to be a call to action. It’s the purpose of you writing.
Focus on only one goal per piece.
• Email – sales
• Blog posts – comment or share
• Sales copy – buy now
• White Paper – learn more
• Case Study – contact
You get the picture. Put a call to action and then you have a purpose for your writing.
Got too much on your plate to manage that?
Call me (Steve – Not Dave) and find out how I can be of service to you.
Image courtesy of silverconnectwebdesign.com.

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