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The Advanced Approached to Business Blogging with Factual Data

Anyone can create and update a blog. It doesn’t mean it’s going to be read though, nor does it mean it’s going to have any profound impact on the people who read it.
To provide content with substance to your readers, you need to be putting value out. Something that’s not so easy to do without a little know-how.
Want to know how to get the hard facts fast?
Here’s the secret behind the true methods of factual research to create hard hitting blog posts that bowl your readers over – and get them so won over that they’re inclined to share your post and do some of your marketing for you.


The power lies in the research phase

This is the most intensive part of the process. Creating opinionated pieces is simple. Problem is people don’t look online for opinions. They’re after factual data. The problem they have is finding the facts. Most people don’t know the right places to look because no matter how great Google and Bing may appear to be, to the average internet user, they’re a pain to use. They input one search term and while they do that, they have auto suggestions being generated so their initial search query changes without them even realising it. If they make it to the bottom of the first page, they’re then presented with up to ten related search queries. See the problem?
People think they have a grasp on what they want to search for, but instead, the search queries are suggested for them, which can narrow their search down but it can also steer them in a totally different direction.
That’s something to remember when creating content, especially if you plan on attracting referral traffic from search engines. You need to cater to the search engine users by incorporating potential queries into the SEO metrics of the post. That in itself requires keyword research to find out the best target or focus keyword phrase.
Even that’s tricky to get the hang of because you could be seeing an auto suggest for a photo frame query change into a blackboard picture frame. It may sound interesting and be something a hardware store would be interested in telling their customers about to increase sales of the materials. But if you were to further fact check and take that query to www.trends.google.com and do a bit of digging into the trends of the query, you’d find out that it’s not users in the UK that are interested in that but instead it’s got interest in the USA. It’s a different geo demographic so it’d likely be a waste of time writing about that topic in Britain.
The main aspect of the research phase is to get as much factual data as possible. One of the most convenient ways to find factual data is to use www.scholar.google.com instead of the typical Google search engine that pretty much controls what you see and don’t see for that matter.
Another source for even more useful data is www.google.com/advanced_search. This gives you a myriad of options to narrow your search specifics and define exactly what information you need to access. If you need white paper material to reference, or even case studies to back up any claims made, you can narrow the type of results to only include the filetype:pdf, which will result in long form copy since the majority of that type of content is created and distributed in Portable Document Format, usually containing a lot of factual data.
It also helps to have an idea of where the information you need might pop up. For topic research, perhaps in the brainstorming stage of content creation, industry forums and Q and A sites like www.Quora.com might be of help. For embeddable content to add perhaps a video or infographic into your blog posts, you’d want to be looking at places like www.SlideShare.net or www.YouTube.com. If there’s nothing there, use a different Google search query – related:slideshare.net to pull up sites that contain similar content.

Advanced business blogging tips

Did you know you can query sites entirely?
Say you were strapped for time and needed to maintain your publishing schedule so didn’t have a few hours to create an impactful blog post. If you’ve a loyal email list of subscribers awaiting your next publication, that could be problematic. A quick fix would be to share an infographic. Take this post for example. If I didn’t have the time to write this out, I could share an infographic.
That would only involve using the query site:visual.ly on Google + content marketing and then find one I’d like to use. Once I’d got to it, I’d click on the repost tab, copy the embed code, paste into WordPress or HTML and hit publish. Although for uniqueness and still be engaging with my readers, I’d include at least a 150-word introduction about the infographic. For that example, linked to above it would simply highlight the fact that most bloggers struggle to get social shares, perhaps don’t know how to promote the content and therefore, here’s an infographic of three different types of content, proven to increase your number of shares on social media.
Research can be laborious if you don’t know the sources and the queries you can use to find what you need fast. File types, date ranges, types of content, facts, figures, sources, authors, credentials etc. There’s a lot of fact checking involved as you can’t just pull data and assume it’s factual. If it really is, it’ll be cited somewhere else. A handy feature of Scholar.google.com is that it gives you the details on the number of times a resource has been cited on other websites. This can be an indicator of the trustworthiness of the information, since most people using that search engine know exactly what information they’re in need of and how to properly cite the materials they find and use.


The truth about the time wrapped up in research

If you’re planning to do your own content marketing, know that it’s going to take you hours per piece until you get into your own style of work flow. Writers use different tools to get the job done because without a good process to the workflow, things would never end. It’d be near impossible to run the service as a business.
There are extensions for Chrome like the Strict Workflow extension that limits your sessions and blocks distracting websites for whatever time limit you set it to, which is handy to work with the Pomodoro Technique – effective for time management. There’s focus apps like Focus @ Will that help get you into the zone for writing. Then there’s sophisticated writing software, not of the automated nature but with what’s needed for writing that the tradition Word from Microsoft doesn’t cater to. Scrivener is a writing software used by many types of writers that let you write draft documents, move sections around with drag and drop simplicity to alter the structure, create revision notes, add comments and work with a visual cork board to simplify the structuring of your material.
When you hire a writer to do some content creation for your company website, there’s a lot they will or should be doing that isn’t listed as part of the services. That’s simply because it’s not the service you’re getting. That’s the writer’s process and the workflow only comes with experience.
Unless you have a few hours at least in a week to commit to content creation to promote your business, and engage with customers, you’d likely be best to leave your content marketing to the pros. There’s a lot goes into creating stellar content online, and following that, promoting that content.
If you fancy giving it a try, take a note of all the websites listed above because you will need them for researching before publishing your content for it to have any impact on your business.
In a nutshell, when you work with a seasoned writer, you’re hiring a data farmer. Someone who knows exactly how the internet works, how files are stored and how the search engine spiders crawl the web to pull out the exact information required.
And that’s just for research, before the writing process begins, then the fact checking, proof reading, editing, and final formatting for optimal web viewing.
The most critical part of your content creation is the research phase. Without the factual data, there’s nothing of real substance that will give your readers any motivation to share your work. Provide content with substantial factual data and you’ll garner a lot more interest in your work. It will be difficult when you first begin, but once you’ve established your workflow and process for researching, drafting, proofing, and editing, it gets quicker and easier.

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