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Why Professional Writing Applies To Networking Too

Here’s a service I don’t have and I don’t think anyone is doing it nor ever will because of the personal nature of it. That said, it’s likely possible to have some sample templates created that can be easily customised to do whatever you need your material to do.
Networking online is an essential part for brand promotion. It takes time and a decent amount of charm to get the time of the heavy hitters, with reach and some serious clout across the internet.
It applies to other website owners, key speakers for events, and in particular for micro service business owners to connect with potential clients.
Networking online is huge and there’s so many ways it goes wrong with boiler plate templates. What some people try to do is reach out to as many people as they can with a direct sales approach.
It will never work on any social network because you need the connection first.
What’s more is when you know how to establish connections across social media, any web writing you have created for your business can go further by getting it featured on a prominent website, or even a magazine. You only need the introduction to the web or magazine editor and from there, you can strike publishing deals to get featured anywhere you like for mass audience reach.
The only way to get that to happen is to take your writing serious. If you do your own in-house content creation for your business blog, you won’t be writing and publishing immediately. You’ll be setting the piece aside to stew, then going back to review the idea, proofread it and make sure it’s written in the strongest way possible for audience engagement. If you outsource, you might have a freelancer, or a team of writers, and separate proofreaders and editors to ensure complete professionalism.
Always proofread your content
Treat your networking online the same. When you put together your contact request to either DM, private message or send a LinkedIn request, don’t just go for it willy nilly.
Best practice is to write concise, so the requests are as brief as possible. Let your contact know you appreciate how valuable their introduction to one of their contacts are, because it’s often going to result in more business for you. So it is a huge request to ask anyone.
When an introduction is critical and you know someone can help you massively, find someone they are connected with first and don’t approach directly. An introduction from someone they know already is more powerful and therefore more effective at getting the introduction and time to say your piece. Plus, it’s not as nerve-wracking and it’ll give you practice.
Keep things brief, polite and courteous. Avoid your writing sounding blunt because it comes across as rude.
When you have a key contact you want to reach out to, write your introduction outline first, explaining what you want, and your gratefulness for the favour, and that is what you’re asking for with an introduction to someone. A favour.
In fact, some premium service providers only on-board new clients through referrals and because of that they can charge premium.
The best way to get anyone’s attention online is with concise writing, that anyone can scan in under a minute, know exactly what is being asked and what to do.
Take your time with your queries for introductions, proofread them extensively and repeatedly until you’re super comfortable sending it and then put your request out.
Image courtesy of 123rf.com.

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